Strategy Problem SpaceDraft
4 objectives
9 key results
2 approved
1 critical
1 critical, 2 high priority across 4 strategic objectives
Rationale
Mobile drives 64% of sessions but only 38% of revenue. Product Audit flags 5-step guest checkout as critical friction. Signals cluster **Mobile Checkout Abandonment** scored 92 (3 signals). Competitive landscape shows PureHome ahead on wallet-first checkout.
Key Results
KR1
Mobile checkout completion rate
Baseline: 2.1%Target: 3.5%By: Q3 2026
KR2
Mobile cart abandonment
Baseline: 58%Target: ≤43%By: Q3 2026
KR3
Wallet pay adoption (mobile)
Baseline: 0% (flag off)Target: ≥18% of mobile checkoutsBy: Q3 2026