CPO Product Audit
Product Maturity
72%
Executive Summary
Verde Commerce has a credible DTC foundation: catalog discovery, impact transparency, and subscription refills are production-grade. The product is mid-maturity (72%) with clear upside in mobile activation and B2B coherence.
The highest-leverage gap is Express Checkout 2.0 — five mobile steps and incomplete wallet pay drive abandonment above category benchmarks. Parallel work on eco filter presets and wholesale self-serve will unlock Epic 1 (conversion) and Epic 5 (B2B pilot) respectively.
Analytics coverage (61%) lags implementation: subscription churn and B2B funnel stages need instrumentation before Q3 experiments. Packaging is mostly ready (74%) but promo/subscription interaction rules need hardening before the summer campaign.
Product Health Scorecard
Product Maturity
Solid catalog and checkout core; B2B wholesale and wallet pay still maturing.
Activation Friction
Guest checkout is 5 steps on mobile; eco filter discovery is buried.
UX Quality
Polished PDP and impact badges; checkout and wholesale flows feel uneven.
Monetization
Stripe subscriptions live; wholesale net-30 and tier gating not yet packaged.
Analytics
Purchase funnel tracked; subscription lifecycle and B2B funnel blind spots.
Coherence
DTC narrative is strong; B2B portal feels bolted on to consumer IA.
Feature Maturity Map
Apple Pay wired; Google Pay and address autofill incomplete on mobile.
Stripe Billing + portal; skip/pause flows polished.
Backend taxonomy ready; category page UI not shipped.
PDP carbon + supplier audit badges live across catalog.
Inquiry form only; net-30 terms and catalog export stubbed.
Feature flag off in prod; blocks mobile conversion target.
Top Product Risks
Mobile checkout abandonment exceeds DTC benchmark
Prioritize Express Checkout 2.0 for Epic 1.
B2B buyers perceive wholesale as afterthought
Dedicated B2B IA slice before net-30 pilot.
Promo codes stack on subscription SKUs
Add packaging rules in promo engine before Q3 campaign.
Analytics blind spots on subscription churn
Instrument cancel flow with reason taxonomy.
Supplier audit data stale on 12% of PDPs
Nightly sync job + stale badge on PDP.