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Product Truth

User-approved product structure that guides all agent analysis and outputs

v12 · shop-platformMerged analysis · main
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verde-commerce/shop-platform

Verde Commerce is a sustainable home goods DTC platform with subscription refills, impact transparency, and a nascent B2B wholesale channel.

6 Capabilities
18 Features
6 Flows
4 Findings
Version 12
73% Approved
Partial approval detected: When you create the Product Audit, only the 22 approved items (73%) will be used. The remaining 8 unapproved items will be excluded from the audit.

Product Vision

Value Proposition

Curated sustainable home essentials with audit-grade supplier verification, per-order carbon transparency, and frictionless repeat purchase

Confirmed
Target Users

Eco-conscious households (25–45), repeat refill buyers, and independent retailers seeking verified sustainable catalog

Confirmed

Product Capabilities

Catalog & Discovery

shop-platformConfirmed

Product discovery, search, filters, PDP, sustainability badges, and variant selection across the DTC catalog.

4 Features
4 Components
complete Coverage

Features in this capability

Sustainability badges on PDP
shop-platformConfirmed

Verified supplier and certification badges on product detail pages.

Implementation: complete
Eco filter presets
shop-platformInferred

One-tap filters for plastic-free, refillable, and carbon-neutral SKUs.

Implementation: partial
Supplier verification chain
shop-platformConfirmed

Third-party audit badges with methodology page linked from PDP.

Implementation: complete

Cart & Checkout

shop-platformConfirmed

Cart management, shipping estimates, promo codes, guest checkout, and payment capture — mobile wallet pay is partially implemented.

6 Features
4 Components
partial Coverage

Features in this capability

Guest checkout
shop-platformConfirmed

Checkout without account creation; email receipt and optional account upsell.

Implementation: complete
Apple Pay / Google Pay
shop-platformInferred

Wallet-native one-tap checkout on mobile — Stripe Payment Request API wired but not enabled on iOS Safari production.

Implementation: partial
Shipping calculator
shop-platformConfirmed

Real-time shipping estimates in cart and checkout with carbon offset option.

Implementation: complete
Promo codes
shop-platformConfirmed

Stackable promo codes with subscription exclusions.

Implementation: complete
Saved payment methods
shop-platformInferred

Tokenized cards for repeat buyers — prerequisite for one-tap wallet UX.

Implementation: partial
Same-day delivery (metros)
shop-platformInferred

Partnership with local 3PL in NYC and SF only.

Implementation: partial

Account & Subscriptions

shop-platformConfirmed

Customer accounts, order history, wishlists, address book, and subscription refill management with skip/pause.

3 Features
3 Components
complete Coverage

Features in this capability

Order history
shop-platformConfirmed

Past orders with reorder, tracking, and impact receipt download.

Implementation: complete
Subscription refills
shop-platformConfirmed

Recurring delivery with skip, pause, and swap-SKU without canceling.

Implementation: complete
Wishlists
shop-platformConfirmed

Save products and share wishlists; syncs with email campaigns.

Implementation: complete

B2B Wholesale

shop-platformInferred

Wholesale buyer onboarding, tiered pricing, and catalog access — currently manual via sales PDF quotes; self-serve portal not shipped.

2 Features
2 Components
partial Coverage

Sustainability & Impact

shop-platformConfirmed

Supplier verification badges, per-order carbon footprint, loyalty offsets, and impact-linked rewards.

3 Features
3 Components
complete Coverage

Loyalty & Retention

shop-platformConfirmed

Points accrual, tree-planting redemptions, referral program, and email win-back flows tied to impact milestones.

2 Features
3 Components
partial Coverage

Workflows & Flows

Browse → Purchase

shop-platformConfirmed

Primary DTC shopping journey from discovery to order confirmation.

Steps:
Browse catalog / searchView PDP + add to cartCheckout + pay

Guest checkout

shop-platformConfirmed

Email-only checkout path without account creation.

Steps:
Cart reviewShipping + emailCard payment
Gaps:
  • No wallet pay on mobile Safari

Wallet checkout (mobile)

shop-platformInferred

Apple Pay / Google Pay express path — flagged off in production.

Steps:
Tap Apple/Google PayConfirm shipping
Gaps:
  • Feature flag disabled — 142 support tickets reference missing wallet pay

Subscription refill

shop-platformConfirmed

Manage cadence, skip, pause, and swap products on active subscriptions.

Steps:
View active subscriptionsSkip / pause / swap

Wholesale quote request

shop-platformConfirmed

Manual sales-led wholesale onboarding — no self-serve catalog.

Steps:
Submit lead formSales sends PDF price sheet
Gaps:
  • No self-serve B2B portal — GreenNest comparison in 12 active deals

Loyalty impact redeem

shop-platformConfirmed

Redeem points for verified tree planting offset.

Steps:
View points balanceRedeem for trees

Key Findings

Apple Pay / Google Pay not enabled on iOS Safari production despite partial implementationshop-platform
142 support tickets in 30 days; mobile CVR down 18% vs desktop; GreenNest and PureHome ship wallet pay
CRITICAL
No self-serve B2B wholesale catalog or tiered pricing portalshop-platform
12 inbound wholesale leads stalled on manual PDF workflow; primary competitive gap vs GreenNest
HIGH
Catalog REST API documented internally but not GA for partnersshop-platform
Lost 3 enterprise RFPs in Q2 citing GreenNest public API
MEDIUM
Eco filter presets rolled out to 40% of catalog onlyshop-platform
SEO and discovery parity with Earthly; low urgency vs checkout/B2B
LOW